Following the news that JT was closing its Brass Eagle paintball manufacturing facility, the writing was on the wall that JT's days were numbered. After several days of rumors, KEE officially announced that they will acquire JT's assets including the JT, ViewLoader and Brass Eagle brands.
With this purchase, KEE now is the unchallenged paintball giant in terms of the size and scope of paintball equipment offered - ranging from guns to soft goods to paintballs and everything in between. With the addition of JT, KEE now owns roughly half of the common brands of paintball gear including Pure Energy, BT, Empire, Halo, Invert, Diablo and RPS.
I hope their increasing market share will drive them to perpetual innovation and not to a monopolistic control of the industry. Only time will tell how it turns out for them and for paintball as a whole.
Comments
Myself, I’m just a bit worried about this turn of events. Sponsorships will be even more one-sided now with only Planet Eclipse and Dye being the other really main all-around brands on the market.
Really good work about this website was done. Keep trying more – thanks!
If they were struggling as bad as everyone said, it is glad that they got some support now before being unsaleable.